Sep 9, 2024, 6:16 PM
Sep 9, 2024, 8:00 AM

Celebrate National Peanut Day with Exclusive PLANTERS Peanuts on Sept 13

Highlights
  • PLANTERS® is launching Special Reserve peanuts on September 13, 2024, for National Peanut Day.
  • These peanuts are hand-cooked, larger than standard peanuts, and feature a unique flavor profile.
  • The release aims to celebrate the brand's legacy and provide a premium snacking experience for fans.
Story

In celebration of National Peanut Day on September 13, 2024, PLANTERS® is launching a limited-edition product called PLANTERS® Special Reserve peanuts. These unique peanuts are specially grown and hand-cooked, designed to appeal to peanut enthusiasts. They are cultivated on less than 150 acres in Virginia, resulting in larger peanuts with a natural red skin and a balanced flavor profile that includes saltiness, crunch, and creaminess. Kate Coombs, the brand manager for PLANTERS®, expressed excitement about offering this exclusive product to loyal fans while honoring the legacy of MR. PEANUT®. The Special Reserve peanuts are positioned as a premium snacking option, showcasing the brand's commitment to quality and taste. Sales for these exclusive peanuts will commence at 9 a.m. EDT on National Peanut Day, with availability limited to while supplies last. To ensure accessibility for more peanut lovers, a select quantity of canisters will also be sold online at Walmart.com and Amazon.com, priced at a suggested retail of $9.98. Founded in 1906, the Planters® brand has a long history of providing a variety of snack options, including peanuts and nut mixes. Owned by Hormel Foods Corporation since 2021, the brand continues to innovate while maintaining its beloved character, Mr. Peanut®, who is currently promoting the brand through a tour in the NUTmobile. For more information about their products, consumers can visit planters.com.

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