Samsung rolls out enticing deals ahead of iPhone 17 launch

In the United Kingdom, Samsung has recently introduced attractive offers for its Galaxy S25 Ultra and Galaxy S25 FE, strategically timed ahead of Apple's iPhone 17 announcement. This promotion includes a noteworthy giveaway of a free Galaxy Chromebook Go 14” valued at £399 ($540.63) with the purchase of the Galaxy S25 Ultra, valid until October 10, 2025. The tech giant is also providing a trade-in offer that guarantees customers £200 ($270.99) for any Android phone, further incentivizing consumers to consider their products. Similarly, the Galaxy S25 FE comes bundled with a Galaxy Watch 7 40mm worth £239 ($323.84), with this promotional offer available until October 2, 2025. Samsung is also extending a £100 ($135.50) trade-in value for any smartphone in any condition for this particular model. These promotions aim to counter Apple’s imminent iPhone 17 release by encouraging potential buyers to explore Samsung's offerings instead. Beyond standard trade-in deals, Samsung is known for its willingness to accept any condition of device, a strategy that has proven beneficial for shoppers looking to upgrade their phones without needing to sell their old devices in perfect condition. This ongoing trade-in program has been a consistent feature of Samsung’s marketing approach, aimed at bolstering sales momentum during competitive product launches. As the technology market buzzes with anticipation for the new iPhone release, Samsung is also preparing for its own livestream event on September 9, 2025. Although details regarding the nature of this event remain undisclosed, the company has promised a “free gift” for those who attend the livestream, hinting at a Smart Tag 2 giveaway for Galaxy S25 FE purchases. This promotional tactic builds on previous strategies where Samsung leveraged livestreams to engage customers while unveiling new products or staying relevant in a rapidly evolving market landscape.