Russell Westbrook creates AI funeral planning startup Eazewell
- Russell Westbrook launched the funeral planning startup Eazewell to assist with the challenges of coordinating funerals using AI technology.
- Eazewell offers services such as budgeting, paperwork assistance, and managing social media accounts of the deceased.
- The startup aims to alleviate the burdens on families during difficult times, turning shared pain into purposeful solutions.
In the United States, on May 7, 2025, NBA superstar Russell Westbrook announced the launch of his new startup, Eazewell, aimed at simplifying the process of funeral planning. The initiative is a collaborative effort along with former NBA player Kemba Walker and Donnell Beverly Jr., who has personal experience with the struggles of funeral planning. The company, based in Los Angeles, utilizes artificial intelligence to assist families in navigating the many tasks involved in organizing funerals, such as paperwork, budget considerations, and social media management after a loved one passes away. Westbrook, known for his decisiveness on the basketball court, emphasized the importance of addressing emotional and logistical burdens faced during such challenging times. His personal connection to the mission was reflected in Beverly's experiences, as he faced numerous hurdles while planning the funerals for both of his parents. This shared grief became the catalyst for the creation of Eazewell, aiming to bring comfort and simplified solutions to families in distress. The company employs a voice-activated AI system that interacts with funeral homes, allowing for a more streamlined and personalized experience. Currently, Eazewell has 11 employees and has already conducted beta testing with over 1,000 families, collecting feedback that will help refine their services. Though funding details remain undisclosed, the platform has established revenue agreements with partnered service providers, enabling families to use the platform without any associated advertising interruptions. As Westbrook continues to play in the NBA playoffs, his venture into the tech industry signifies a noteworthy shift in how technology can aid in personal and often emotional circumstances. The platform promises to alleviate the cumbersome tasks that often accompany bereavement, providing a valuable resource to those navigating these difficult moments in their lives.