Oct 1, 2025, 11:57 AM
Sep 29, 2025, 12:00 AM

AI actress Tilly Norwood sparks Hollywood uproar over replacement fears

Highlights
  • Eline Van der Velden introduced Tilly Norwood as an AI-generated actress from Particle6 in August 2023.
  • Hollywood actors voiced backlash against the use of AI characters, fearing it threatens their job security.
  • The controversy raises critical discussions about the future of creativity and the use of artificial intelligence in the entertainment industry.
Story

In August 2023, Eline Van der Velden, the founder of Particle6, launched Tilly Norwood, an AI-generated character designed to represent a new kind of actress in Hollywood. This development took place amidst ongoing concerns in the entertainment industry regarding the potential for artificial intelligence to encroach upon the roles traditionally held by human actors. Van der Velden's participation in a panel at the Zurich Summit, where she shared intentions to seek a talent agency for Tilly, drew significant backlash from established actors and industry professionals who voiced concerns over the implications of AI representation. The backlash highlighted fears regarding automated entities taking jobs and diminishing the value of human creativity in art and narrative performance. Critics argued that AI has been developed using previously gathered works of numerous artists without their permission, raising ethical considerations about artistic integrity and compensation. Throughout the discourse, figures like Mara Wilson and Emily Blunt mentioned the unfair disadvantage human actors would face against AI creations, thereby questioning the potential acceptance of such characters within mainstream entertainment. As the situation unfolds, the tension between traditional and artificial actors continues to evolve, raising questions about the future landscape of cinema and the role of AI in creative fields.

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