Lumina and Indeed partner to revolutionize video job postings

On December 4, 2024, in Portland, Oregon, Lumina announced a strategic partnership with Indeed, aimed at enhancing recruitment efforts through the use of video content. Lumina, known for its Visual Job Postings, has recognized a significant trend among job seekers who prefer video over static images when engaging with job listings. According to Lumina's surveys, approximately 70% of job seekers expressed a preference for video content, prompting organizations to adopt video strategies in their hiring processes. This partnership intends to help companies leverage video effectively as part of their recruitment marketing strategies. The collaboration allows Lumina users to promote their videos through Indeed and Glassdoor's Employer Brand Ads. These ads are crucial for attracting jobseekers to company profiles by providing visually engaging content that stands out in a crowded market, especially in hard-to-fill positions. Michael Carli, Director of Strategic Accounts at Indeed, emphasized the importance of incorporating short-form video ads to capture the attention of potential applicants in an increasingly competitive talent acquisition landscape. Steve O'Brien, SVP of People Solutions at Syneos Health, highlighted that both Indeed and Lumina had been utilized independently for years, and he looks forward to how this partnership will provide greater value and unlock new use cases in recruitment marketing. As the employment market evolves, the effective use of data-driven, visually appealing content will be critical for organizations to attract top talent and ensure they remain competitive in recruitment efforts. Lumina's advanced capabilities in creating visually compelling job postings empower companies to communicate their employer brand effectively. This strategic move aligns with the ongoing transformation in the HR technology landscape, aiming to facilitate hiring and enhance the overall job application experience. Companies that adapt to these changing preferences by leveraging such partnerships are expected to see improved engagement and higher conversion rates in their hiring processes, ultimately leading to better outcomes in attracting skilled candidates.