Lisa Martin launches a groundbreaking podcast for marketing leaders

In San Jose, California, on April 11, 2025, Lisa Martin, an experienced tech analyst and former NASA scientist, announced the launch of a new podcast titled CMOs: Unscripted. The podcast is set to premiere on streaming platforms such as Spotify and YouTube in June and will feature 12 episodes designed to provoke, educate, and inspire listeners about B2B and B2C marketing dynamics. Each episode will delve into topics ranging from artificial intelligence in marketing to significant historical moments in the industry. Lisa Martin, leveraging her diverse experience in technology and storytelling, emphasizes that brilliant marketing can’t be achieved by adhering to a strict script. The podcast aims to showcase the importance of embracing data, technology, and bold decision-making in the marketing landscape. One notable aspect of CMOs: Unscripted is that it will include candid 20-minute conversations between Martin and her guests, allowing for genuine exploration of their personal journeys, challenges, and triumphs within the marketing domain. The setting of the podcast aligns with Martin's mission to educate the public and fellow marketing professionals about the complexities of the industry and the opportunities technology presents. With a strong background in technology and an analytical mindset, she intends to provide firsthand wisdom and insights that aspiring executives and industry veterans can benefit from. Martin is particularly focused on dismantling the fear surrounding artificial intelligence and encouraging boldness and creativity among marketers. As she prepares to launch CMOs: Unscripted, Martin hopes to inspire others and break the status quo by using technology for good. By drawing on her extensive knowledge and experiences, she seeks to transform intricate marketing concepts into accessible knowledge, ultimately helping her audience navigate a rapidly evolving landscape driven by technological advancements.