North Korea's Wonsan resort struggles to attract tourists despite grand opening

North Korea opened a new seaside resort in Wonsan in June 2025, yet the anticipated influx of tourists has not materialized. Only a handful of Russian visitors have been allowed since the pandemic restrictions began. Most foreign tourists, including those from China and the West, remain banned. The resort, although featuring expansive beaches and amenities, is largely vacant, highlighting the challenges the country faces in revitalizing its tourism sector. North Korean authorities aim to showcase a modern image to the world despite the absence of guests, and the country is under strict sanctions that limit foreign interaction. Reports indicate the government has turned to tourism as a vital means of generating foreign currency and improving its international reputation. Amidst managed visits, guests can experience only a portion of the offerings, as access to certain facilities is restricted. Views of the empty resort and carefully orchestrated tourist experiences are seen as efforts to convey a false sense of normalcy and openness in a country that remains heavily controlled. The local workforce is described as diligent in their service, ensuring that the limited number of foreign visitors feel welcomed. The perceptions of visitors reveal a disconnect between the official portrayal of North Korea and the realities of life within the country, raising questions about the future of its tourism dependence.