Brian Baumgartner Spreads Joy with Johnsonville Sausage in Scranton
- Brian Baumgartner appeared in Scranton, Pennsylvania, for a Johnsonville Sausage event just before the presidential election.
- The marketing initiative aimed to combat political fatigue by offering free food and fostering community relationships.
- The event highlighted the connection to 'The Office' and aimed to create a positive atmosphere amidst election stress.
On November 4, 2024, Brian Baumgartner, known for his role as Kevin Malone in 'The Office', participated in a promotional event in Scranton, Pennsylvania. The event was organized by Johnsonville Sausage as part of their marketing campaign, aiming to connect with local residents during the heightened political atmosphere ahead of the presidential election. The marketing team at Johnsonville noted that Scranton had received significant political advertising, leading them to focus their efforts in this particular area. The event sought to provide relief for locals who were inundated with political messages, offering free sausage as a gesture of goodwill and camaraderie. Jamie Schmelzer, Senior Director of Marketing at Johnsonville, indicated that the initiative was designed to spread positivity and create connections among community members. Baumgartner's association with 'The Office', particularly his character's memorable chili storyline, was leveraged to promote this event. The initiative was part of Johnsonville's ‘Keep It Juicy’ campaign, which aimed to uplift spirits during the stressful election season through food and humor. In addition to the event, Baumgartner is also releasing a new book titled 'The Night Before Christmas at Dunder Mifflin’, further solidifying his connection to the beloved television series as it approaches its 20th anniversary in March 2025.