Apple Expands Licensing Efforts for Apple TV+ Content

Apple is reportedly in discussions with major movie studios to expand its library of licensed films on the Apple TV+ streaming platform. According to a Bloomberg report citing unnamed sources, the tech giant's successful licensing of several films earlier this year has prompted these negotiations. Notable titles previously streamed on Apple TV+ include "Titanic," "Argo," and "Mean Girls," indicating a strategic shift towards incorporating more licensed content alongside its original programming. The discussions involve seeking both domestic and international rights, reflecting Apple's ambition to enhance its competitive edge against established streaming services like Netflix, Max, and Disney+. While Apple TV+ has primarily focused on original content, the growing trend among streaming platforms to offer a mix of licensed films has influenced Apple's approach. This move could potentially attract a broader audience looking for a diverse range of viewing options. In addition to films, Apple TV+ has also ventured into live sports, featuring "Friday Night Baseball" through a partnership with Major League Baseball and the "MLS Season Pass" in collaboration with Major League Soccer. The latter requires an additional subscription, showcasing Apple's strategy to diversify its offerings further. Currently, a subscription to Apple TV+ is priced at $9.99 per month, a rate that has remained unchanged since a $3 increase implemented in October. As Apple continues to explore licensing opportunities, it aims to bolster its content library and enhance its position in the competitive streaming landscape.