Former Biden aide leads PR campaign for critical book on Biden's decline

In May 2025, a significant public relations effort was launched surrounding the release of 'Original Sin: President Biden’s Decline, Its Cover-Up, and His Disastrous Choice to Run Again' authored by Jake Tapper and Alex Thompson. The book explores allegations regarding President Biden's mental acuity while in office and claims that his administration concealed issues regarding his fitness to govern. Nate Evans, a former aide who worked for Biden during the 2020 election and later in Kamala Harris's 2024 campaign, was appointed by the crisis management firm Heller to manage PR for the book launch. Evans has a background in Democratic communications and was involved in promoting various campaigns, including those of prominent figures like Hillary Clinton and Kamala Harris. As part of the promotional efforts, the authors have faced criticism from some conservatives who argue that the book comes too late to impact public perception significantly. Incidents related to Biden’s cognitive state have been acknowledged by Tapper, who has expressed regret over how he covered these topics previously. The media's handling of Biden's cognitive issues has sparked discussions about accountability and the role of journalism in portraying political figures accurately. This situation illustrates ongoing tensions surrounding Biden's leadership and media narratives, emphasizing the intersection of politics, public relations, and public perception.