Dyson revolutionizes hair drying with new supersonic r model
- Dyson launched the supersonic r hair dryer at Paris Fashion Week in February 2024, after the professional use restriction was lifted.
- The new model is 20 percent smaller and 30 percent lighter than the original, enhancing user comfort and efficiency.
- After testing by both professionals and consumers, the dryer was shown to dry hair in under five minutes, establishing a new standard in the industry.
In February 2024, Dyson introduced the supersonic r hair dryer at Paris Fashion Week, changing the landscape of personal hair care tools. This release came after a series of innovative products including the airwrap multi-styler and the Corrale hair straighteners, which substantially emphasized hair health through their design and technology. Initially, only professional stylists were able to use the new supersonic r dryer, a move that created a buzz in the beauty industry and among consumers eager for professional-grade hair tools. The pro hair dryer is notably smaller and lighter than its predecessors, designed to enhance user comfort and convenience. A significant part of the evaluation process involved firsthand testing of the product, which was done at home as well as in a masterclass at the Larry King Mayfair salon. The comparison with previous Dyson models revealed improved drying time and heat comfort, making it a desirable option for users accustomed to the brand’s technology and design philosophy. As professional stylists began using the supersonic r, the feedback highlighted its capability in achieving salon-quality results within a shorter timeframe, further validating Dyson’s innovative approaches in the hair care sector. The dryer’s unique features showcase Dyson’s commitment to pushing boundaries in hair tool technology, thus repositioning expectations within the market and emphasizing the importance of hair health in daily styling practices. Overall, the launch has not only set a new standard but has also democratized access to high-performance styling tools that were once reserved solely for professional use, reflecting a larger trend toward consumer empowerment in personal grooming and maintenance.