Dec 4, 2024, 12:00 AM
Dec 4, 2024, 12:00 AM

Threads expands user connections by allowing cross-server following

Highlights
  • Meta's Instagram Threads has introduced a feature allowing users to follow profiles from other fediverse servers.
  • This connects users to a broader network, letting them engage with individuals across different social media platforms.
  • The update signifies Meta's commitment to enhancing interoperability and user engagement within the fediverse.
Story

On December 5, 2024, Meta's Instagram Threads implemented a significant update that enhances user connections within the fediverse, a term used to describe the open social web. This update grants users the ability to follow profiles from various other fediverse servers like Mastodon and Pixelfed. This functionality means that users engaging with Threads can now track individuals who have interacted with their federated profiles across different platforms. This new feature aligns with the strategic vision of Meta's CEO, Mark Zuckerberg, and aims to promote interoperability among social networks. It is particularly relevant as Threads seeks to expand its user base and increase engagement by integrating with the wider fediverse ecosystem. By enabling notifications for users, Threads provides an opportunity for a more enriched social media experience. In October, Threads had already begun to facilitate connections by allowing users to see followers and likes from other servers. This latest enhancement marks a pivotal moment in the ongoing efforts to bring together various social media platforms and improve user interaction. As social media becomes increasingly fragmented, creating bridges among platforms could change how users interact with one another. The move comes as part of a broader push to allow for seamless communication and sharing across multiple platforms, which may help mitigate fragmentation within the social networking space. By fostering this connectivity during a time when online engagement is highly sought after, Meta is positioning Threads as a versatile social tool; this could encourage users to interact more widely and strengthen the overall user community on Threads.

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