Are Ghent hotels ready for the holiday rush with 85% occupancy?

In Ghent, Belgium, hotels are reporting significant occupancy rates this December, particularly during weekends, which are reaching 85%. This trend is driven by the upcoming Winter Festivals taking place from December 5 to 31, which are expected to attract over 2 million visitors. Most guests are arriving from neighboring countries, including the Netherlands, France, and Germany, looking to enjoy the festive atmosphere and various attractions in the city. The hotels in Ghent currently offer approximately 3,200 rooms, with a lower occupancy rate on weekdays averaging around 62%. However, last-minute bookings are anticipated to increase this figure to nearly 72% as travelers look to capitalize on the holiday events. As the season progresses, it is likely that many visitors will seek accommodations to fully immerse themselves in the holiday celebrations. Rudy De Wit, a representative from the hotel industry, indicates that demand is expected to grow as more tourists and business travelers arrive in Ghent. Factors such as cultural attractions, winter markets, and an overall festive atmosphere contribute to the busy hotel environment. Additionally, he notes a shift in booking habits where potential visitors are waiting longer before securing reservations, leading to an uptick in last-minute bookings as the holiday season approaches. Hotel prices are reportedly on the rise, prompting many to consider early booking as a more economical option. The hospitality sector in Ghent is witnessing numbers that echo pre-pandemic levels, reminiscent of 2019, demonstrating a recovery and resurgence in tourism. The anticipated influx of tourists during the Winter Festivals and the city's appeal as a holiday destination suggest that hotel occupancy rates will likely remain high throughout December, supporting local businesses and the economy.