Herbal Oasis expands distribution of THC-infused seltzer in Georgia
- Herbal Oasis has entered into a distribution agreement with Beverage South to bring their THC-infused seltzer to Georgia.
- The partnership marks the fourth state launch for Herbal Oasis in just two months, following prior successful rollouts.
- This collaboration aims to position Herbal Oasis as a leader in the growing THC beverage market in the Southeast.
On May 21, 2025, in Charlotte, North Carolina, Herbal Oasis announced a significant distribution partnership with Beverage South, a prominent distributor in Georgia. This collaboration marks a crucial step for Herbal Oasis as it seeks to expand its market presence in the Southeast, with Georgia being the fourth state they are entering in a little over two months. Following successful launches in Alabama, Florida, and North Carolina, this partnership aims to place their THC-infused seltzer on shelves throughout Georgia, enhancing accessibility for consumers in the region. The CEO of cbdMD, Ronan Kennedy, expressed enthusiasm about the partnership, noting Beverage South’s esteemed reputation in the beverage distribution industry. The collaboration is designed to leverage Beverage South's established distribution channels to prioritize the wholesale distribution of Herbal Oasis products. Furthermore, Kennedy highlights the overarching ambition of the company to become a leading THC seltzer brand, addressing growing consumer demand in the burgeoning THC beverage market. As reported by Brightfield, there is an optimistic projection of 50% growth in U.S. THC beverage sales in 2025, exceeding $571 million. Beverage South’s Senior Director of Sales and Marketing, Billy Madison, also expressed excitement about this new category, indicating their commitment to supporting the responsible supply of Delta-9 products, which is deemed essential for sustaining growth in the THC beverage segment. This partnership is essential not only for Herbal Oasis’s market expansion strategy but also represents a broader trend in the beverage industry where companies are increasingly incorporating THC-infused products into their portfolios, adapting to changing consumer preferences surrounding cannabis-related items. As the demand for THC beverages rises, it remains to be seen how this collaboration will influence competition within the market and the overall growth trajectory of cannabis-derived beverages. The path forward seems promising, particularly with significant investments in distributor partnerships which are critical in navigating regulatory landscapes and ensuring product availability. Both companies are geared towards enhancing consumer experiences while simultaneously addressing the expectations surrounding responsible consumption and distribution of THC products.