CAA boosts efforts in Latin America for baseball prospects in 2024

In 2024, CAA represented a record number of 12 Latin American players in the All-Star game, prompting the agency to enhance its focus on the region. Giovanni Rodriguez, a first-generation Dominican-American, has been promoted to Senior Director of Latin America in CAA Sports’ Baseball division. His role emphasizes not only representing players but also educating them about the business aspects of baseball, including free agency and arbitration, which are often overlooked by other agents. Rodriguez represents several notable players, including Marcell Ozuna and Willy Adames, and is also involved with promising prospects like Samuel Basallo and Jasson Dominguez. He believes that many young players, who often start their careers at a very young age, lack the necessary knowledge to navigate the complexities of professional baseball in North America. His goal is to help these players assimilate and understand the business side of the sport. CAA's commitment to expanding its presence in Latin America is evident in its strategic hiring and focus on collaboration. Ryan Hamill, a key figure in CAA Baseball, highlighted the importance of finding individuals who align with the agency's culture and business model. Rodriguez's promotion is a significant step in this direction, as he embodies the qualities needed to foster growth in the Latin American market. Ultimately, the agency aims to not only represent players but also to prepare them for the challenges they will face in Major League Baseball. By prioritizing education and support, CAA seeks to build a strong foundation for the future success of its Latin American clients.