Southwest Airlines to Transition to Assigned Seating Amid Financial Struggles

Southwest Airlines announced on Thursday that it will shift from its long-standing free-for-all seating arrangement to a system of assigned seats. The decision comes after a survey indicated that 80% of customers prefer assigned seating. This change not only aligns Southwest with industry norms but also allows the airline to introduce new premium seating options, potentially increasing revenue at a time when the company has been facing financial challenges. Historically, Southwest's open-boarding policy distinguished it from competitors, enabling the airline to operate more flights daily. However, the company has struggled financially in recent years, unable to capitalize on additional revenue streams such as charging for extra legroom. The founder, Herb Kelleher, once emphasized the importance of being different in a competitive market, but the recent shift suggests a move towards conventional practices. Customer reactions to the change have been mixed. Some loyal passengers expressed nostalgia for the open seating, describing it as an adventure that fostered social interactions. Others, however, noted the anxiety it caused, particularly for those unable to arrive at the gate early enough to secure a good seat. This sentiment highlights the challenges of open seating, especially in the face of long security lines and traffic delays. As Southwest navigates this transition, it faces increasing competition from major airlines like American, United, and Delta, which have successfully monetized premium seating. While Southwest has no immediate plans to charge for checked bags, industry analysts suggest that pressure from investors may lead to additional fee structures in the future to bolster profits.