Nissan Qashqai sets world record for highest bungee jump in a car

The Nissan Qashqai has achieved a remarkable feat by breaking the Guinness World Record for the highest bungee jump in a car. This event was part of a new TV campaign that debuted in September 2023, showcasing the car's recent facelift, which includes a new front grille, redesigned alloy wheels, and an upgraded infotainment system. The campaign aims to highlight the innovative spirit of the Nissan brand. To execute the record-breaking stunt, a collaboration between Nissan France and its agencies, Fuse and Nissan United, was formed. The Qashqai was placed in a 65-meter-high basket with a stunt driver at the wheel, and the event was monitored by a panel from Guinness World Records to ensure compliance with their standards. This daring challenge reflects Nissan's commitment to audacity and innovation in its marketing strategies. Jerome Biguet, the marketing director of Nissan France, expressed enthusiasm for the stunt, emphasizing the brand's history of engaging in thrilling activities in its advertisements. Previous campaigns have featured the Qashqai participating in skateboarding, surfing, and paintball, showcasing its adventurous personality. The latest campaign will also include scenes of the car jumping between buildings, further enhancing its image. The Qashqai, built in Sunderland, remains one of Nissan's most popular models, positioned above the Juke in the company's lineup. Following its initial airing in France, additional advertisements for the new Qashqai are set to roll out in other countries, aiming to capture the attention of a global audience.