Home Depot starts Apple Pay support rollout nationwide
- Home Depot has begun rolling out Apple Pay support, responding to customer demand.
- This change follows H-E-B's recent adoption of Apple Pay and Lowe's implementation last December.
- The gradual rollout is primarily at self-checkout terminals, indicating a cautious approach.
In the United States, Home Depot has begun a gradual rollout of Apple Pay support, responding to customer demand and competitive pressure. This change comes after H-E-B, another retailer, recently adopted Apple Pay across its locations. Home Depot had previously resisted implementing this payment method, unlike its main competitor, Lowe's, which started supporting Apple Pay last December. The rollout at Home Depot appears to be limited initially, focusing on self-checkout terminals rather than traditional checkout lanes. This strategy may reflect a cautious approach to adopting new payment technologies, as the company has not publicly commented on the specifics of the rollout. Meanwhile, Walmart continues to be a significant holdout against Apple Pay, favoring its own payment platform, Walmart Pay, despite customer dissatisfaction. The growing trend among retailers to adopt Apple Pay indicates a shift in consumer preferences towards contactless payment options, which may compel other holdouts to reconsider their policies in the future.