Amazon Joins Hollywood’s Top Lobbying Group

The Motion Picture Association (M.P.A.) has welcomed Amazon as its newest member, marking a significant development in the entertainment lobbying landscape. This addition comes after years of courting by the M.P.A., which aims to strengthen its influence in the industry. Amazon's entry is particularly notable following its acquisition of MGM, which has enhanced its position in the film and streaming sectors. Charles H. Rivkin, the M.P.A.'s chief executive, expressed optimism about the collaboration, emphasizing the potential for broader policymaking and content protection efforts. Amazon has made substantial strides in the entertainment industry since the 2010s, producing acclaimed series and films that have garnered critical and commercial success. The company’s Prime Video service has evolved into a major player in the streaming market, competing with established giants like Netflix and Disney. The M.P.A. has not added a new member since Netflix joined in 2019, highlighting the significance of Amazon's membership. Mike Hopkins, senior vice president of Prime Video and Amazon MGM Studios, stated that the company is proud to join the M.P.A. and is committed to protecting creators and consumers globally. This partnership is expected to enhance Amazon's efforts in combating piracy, an area where it has previously collaborated with the M.P.A. The association has faced challenges in recent years due to the rise of Big Tech lobbyists, making Amazon's membership a timely boost. Overall, Amazon's inclusion in the M.P.A. signifies a shift in the lobbying dynamics of Hollywood, as the tech giant seeks to solidify its influence in the film and streaming industries while the M.P.A. aims to regain its strength in the face of evolving industry challenges.