Carmelo Anthony throws exclusive dinner for his new wine brand VII(N) The Seventh Estate
- Carmelo Anthony and Asani Swann hosted a dinner to commemorate their wine estate brand in New York City.
- The brand has developed nine varieties of wine and aims to connect with diverse consumers while honoring wine traditions.
- Their ongoing collaborations and community-focused approach reflect a celebration of creativity and authenticity.
In a significant cultural event, Carmelo Anthony, a prominent NBA player, and his business partner Asani Swann celebrated their wine estate brand VII(N) The Seventh Estate in New York City. The celebration took place at the Siegelman Stable’s Holiday pop-up shop, a location designed by the architectural firm For Everyday Life, showcasing the blend of luxury and creativity that the brand embodies. The intimate dinner brought together influential guests, including BMX athlete Nigel Sylvester and marketing specialist Gary Vaynerchuk, highlighting the intersection of wine, fashion, and sports. The partnership between Anthony and Swann has developed over a span of 10 to 12 years, evolving from a corporate background into a sophisticated wine brand that reflects modern trends while honoring traditional elements of the wine culture. Their vision includes creating a bond with consumers from various backgrounds and establishing genuine relationships within the industry. Anthony emphasized the importance of craftsmanship, discipline, and cultural storytelling as part of their brand identity, aiming to create a broader dialogue through their products. The wine brand features nine varieties and is set to expand its offerings further with future collaborations, including initiatives tied to significant cultural events such as Black History Month. This intersection of wine and culture mirrors Anthony's approach to sportsmanship and creativity, focusing on impactful conversations rather than large gatherings, which aligns with the ethos of authenticity and community-building. As VII(N) The Seventh Estate continues to grow, it not only embodies an entrepreneurial spirit but also a commitment to making meaningful connections that resonate across different aspects of life. Through these efforts, Anthony and Swann are reimagining the landscape of luxury wines while bringing innovative ideas to sports and lifestyle communities, enriching the cultural tapestry of the industries they engage with.