Instagram permits creators to test their reels on random users before followers see them

Instagram has introduced a new feature for creators that enables them to test experimental reels with non-followers. This rollout began on December 10, 2024, and aims to provide creators with an avenue to gauge audience interest in new content before showing it to their established followers. The feature allows creators to experiment with different genres, storytelling formats, or topics without affecting the engagement rates of their usual content. By doing so, creators can gather valuable engagement data, such as views, likes, comments, and shares, approximately 24 hours after publishing. The trial reels will be accessible only to creators and will not appear on their main reels tab or be visible to their existing followers. This helps protect the established audience from potential disinterest stemming from content that deviates from the creator’s typical style. Creators will have access to performance insights, allowing them to compare how well trial reels perform against previous content, thereby facilitating informed decisions on whether to share the trial reel with their followers. Furthermore, if a trial reel performs well—evidenced by metrics such as views within the first 72 hours—creators can opt to automatically share it with their followers or choose to do so manually. Instagram's initiative responds to creators' feedback expressing concerns about the risks of posting too frequently or trying out different content styles, fearing that such moves could alienate their established audience. The feature is being rolled out globally and will be available to all eligible creators in the coming weeks. Instagram hopes this update not only encourages creativity among creators but also fosters a more dynamic and engaging community on the platform, allowing for a greater exploration of diverse content that resonates with broader audiences.