CBS newsmagazines thrive amid media challenges in 2023

In 2023, CBS newsmagazine shows like 'Inside Edition' and 'Entertainment Tonight' have made a notable return to television, showcasing their resilience in a challenging media landscape. The Executive Producers emphasize the need for these shows to evolve creatively to maintain their relevance and appeal. They recognize that the current political climate, particularly the upcoming election, provides compelling content that can attract viewers. Both shows aim to deliver unique storytelling that resonates with audiences, moving away from traditional policy discussions to focus on engaging narratives. This approach is designed to cater to a diverse viewership, from older audiences to younger generations who prefer digital platforms. The producers highlight the importance of meeting audiences where they are, whether on television or through streaming services like Paramount+. The digital presence of these shows is significant, with many viewers opting to watch content on platforms like YouTube rather than traditional TV. This shift reflects changing consumption habits, where audiences desire flexibility in how and when they access content. The producers are committed to maintaining the integrity of the television shows while expanding their reach through additional digital offerings. Ultimately, the success of 'Inside Edition' and 'Entertainment Tonight' hinges on their ability to adapt to the evolving media landscape, ensuring they remain relevant and engaging for a broad audience. By embracing both traditional and digital formats, they aim to solidify their status as leading entertainment brands.