Salvation Army pleads for support to feed families in need

In Roseville, Minnesota, the Salvation Army is facing significant challenges as it approaches the holiday season. The organization reports declining donations largely due to fewer volunteers ringing bells during their fundraising efforts. With Christmas just around the corner, Lt. Colonel Randall Polsley of the Salvation Army's Northern Division highlighted the difficulty faced by both volunteers and donors this year. The organization emphasizes that the festive bell tolls play a crucial role in prompting generosity among potential donors, and the decrease in these ringing sessions translates directly into fewer contributions. This year, the Salvation Army aims to serve two and a half million meals and provide gifts to over 11,000 children. The holiday fund drive typically accounts for nearly 70% of their annual revenue. Despite the financial difficulties exacerbated by fewer donations, the organization remains hopeful, bolstered by a half-million-dollar match to their fundraising campaign—comprising a $250,000 grant from the Richard M. Schulze Family Foundation and additional gifts from other supporters. Community members are encouraged to participate either as volunteers or paid bell ringers to help the cause. In Denver, like many locations across the United States, the situation mirrors that of Minnesota, with the Salvation Army appealing for more bell ringers to support their critical efforts. Since the organization provides essential services such as shelter, food, and assistance to thousands of families, the need for fundraising campaigns becomes even more acute during this holiday period. Volunteers are encouraged to register for shifts, choosing their hours and locations, thus making it easier for families and friends to participate together. The ongoing challenges, arising from reduced volunteer numbers and economic strains, signify that many families in need may not receive adequate assistance this holiday season if financial contributions continue to dwindle. The work of the Salvation Army is vital, aiming not just to provide immediate relief but also to foster community support and generosity during a time regularly seen as celebratory and philanthropic for many. As they continue to ring the bells through Christmas Eve, the Salvation Army hopes that local communities will respond generously and help bridge the gap caused by a decline in support.