UK's diminishing engagement in CES raises serious concerns
- Gary Shapiro highlighted a decline in UK government support for CES.
- Numerous European countries are better represented at the event than the UK.
- Shapiro calls for increased engagement to capitalize on the UK's tech potential.
In a recent statement, Gary Shapiro, the head of the Consumer Technology Association, highlighted a concerning trend regarding the United Kingdom's engagement in CES, the world's largest technology trade show. Historically, the UK has been a significant participant; however, Shapiro noted that the present involvement reflects a decline in government support compared to other nations. This observation is particularly striking as Shapiro emphasized the potential that exists within the UK’s tech sector. He asserted that it is perplexing and somewhat contradictory, given that the UK is traditionally a close ally of the United States and has a wealth of innovation to showcase. The CES event, held annually in Las Vegas, draws thousands of industry leaders, media representatives, and tech firms showcasing their latest innovations. With around 100,000 attendees over four days, it remains an integral part of the tech industry calendar. Despite the UK's rich environment for tech startups and innovations, Shapiro pointed out that countries like France, the Netherlands, and even Ukraine exhibit more substantial representation at the trade show. This raises questions about the government's role and the support it provides to tech firms wishing to participate. With 41 companies from the UK present at the last CES, including notable firms such as BT Group’s incubation arm, Elvie, and what3words, Shapiro indicated that the absence of greater representation from the UK is a missed opportunity for the tech community. Given the caliber of innovations that could emerge from the UK, the reduced presence signals a larger issue regarding support from the UK government in fostering the local tech industry’s global visibility. Shapiro’s remarks reflect a broader concern within the tech community about the need for increased governmental support to enhance the UK's participation in key global events. Shapiro also discussed his experiences with the previous U.S. administration and expressed optimism about the potential for future collaboration, particularly citing how previous policies created a favorable business environment. Yet, he raised alarm over the possibility of increased tariffs proposed by incoming President Donald Trump, highlighting the potential negative economic repercussions for consumers and the technology sector. Shapiro’s mixed feelings underscore the unpredictable landscape of tech policy and its implications for international trade and partnership.