Express.co.uk

Bruges, often referred to as the “Venice of the North,” is grappling with a significant over-tourism crisis, as the city welcomed approximately 7.3 million tourists last year. This influx translates to about 138 tourists for every 100 residents, with summer months seeing visitor numbers soar to nearly 60,000, almost half of the town's population of 118,509. Local officials are now taking measures to manage the overwhelming crowds and preserve the city's charm. In response to the growing concerns, Bruges has implemented strategies to redirect tourists to less crowded areas. The city’s tourism policy has shifted from encouraging more visitors to fostering a sustainable tourism model. Local authorities are determined to avoid the pitfalls faced by other popular destinations like Venice and Amsterdam, emphasizing the need for a balanced approach to tourism. Since 2019, Bruges has prohibited the conversion of residential homes into tourist accommodations, and as of March 2023, tourist taxes for holiday rentals have doubled compared to hotel rates. This initiative aims to transform the city into a place that welcomes tourists without compromising the quality of life for its residents. Similarly, Ghent has adopted a unique promotional strategy, urging potential visitors to reconsider their travel plans with a tongue-in-cheek message: “Don’t come to Ghent.” This approach reflects the growing sentiment among residents concerned about the impact of tourism on their community, prompting local leaders to set quotas on tourist accommodations relative to the population.