AI Videos of Famous People by Victor Riparbelli
- Victor Riparbelli, co-founder of Synthesia, creates lifelike videos using AI.
- He discusses the future of visual communication and the threat of deepfakes.
- Riparbelli fears his company might not survive.
In a candid conversation at the Narrowboat pub, Riparbelli, co-founder of Synthesia, shared insights into the evolving landscape of content creation driven by artificial intelligence. Alongside his co-founder Steffen Tjerrild, Riparbelli reflected on their journey, including the challenges of securing investment. He noted the desperation that often accompanies pitching to investors, emphasizing the importance of confidence in such scenarios. Riparbelli highlighted a significant shift in content production, stating that advancements in technology are driving the marginal cost of creating content toward zero. He explained that this transformation is not just financial but also pertains to the time and skill required for production, suggesting a future where video and other media forms will evolve dramatically. He believes that the digital experience will differ greatly from traditional text-based content. Despite the rise of AI-generated content, Riparbelli cautioned against a future dominated by low-quality productions. He argued that audiences will not gravitate toward poorly made AI content simply because it is AI-generated. Instead, he stressed the importance of quality, drawing parallels to the music industry’s evolution since the 1990s, where talent and creativity have become paramount. As part of a growing community of AI entrepreneurs in the UK, Riparbelli underscored the current limitations in content creation, noting that the feasibility of producing high-quality video and audio content remains a significant barrier. His insights reflect a broader conversation about the future of media in an increasingly digital world.