Subway loses more than 600 locations in continued decline

In the United States, the sandwich chain Subway has experienced a significant reduction in its number of restaurant locations, which has now fallen below 20,000 for the first time in two decades. In 2024 alone, Subway closed 631 restaurants, totaling 19,502 remaining locations, as reported by franchise disclosure documents. This follows a trend of declining locations, marking the eighth consecutive year of restaurant closures in the country. Subway peaked at approximately 27,000 locations in 2015, but competition and changing consumer preferences have severely impacted its operations since then. Despite the decline in the US, Subway claims to have achieved international net growth for the second year in a row, with a global total of 37,000 locations. The chain is strategically reviewing its US footprint to ensure better business results by focusing on location, image, format, and franchisee operations. They have implemented several improvements to their menu and restaurant designs, such as enhancing customer experience through new store designs and the introduction of freshly sliced meats rather than pre-sliced cold cuts. These efforts are part of Subway's attempts to adapt to customer demands and remain competitive amid rising costs and evolving market conditions. Recently, they announced the return of the $6.99 footlong deal as a digital exclusive to attract customers and encourage loyalty to their app and website. This strategy reflects a broader trend among fast food companies looking to differentiate themselves and offer value amid shifting consumer expectations.