Rogers set to roll out controversial battery-powered internet backup device across Canada
- Rogers Communications Inc. has launched a rechargeable battery-powered home internet backup device, allowing customers to maintain internet access during outages.
- The device can provide up to four hours of uninterrupted connectivity and is currently available for pre-order in British Columbia.
- This initiative reflects Rogers' commitment to delivering reliable internet service and ensuring customer connectivity during unexpected disruptions.
In Canada, Rogers Communications Inc. has introduced an innovative home internet backup solution aimed at enhancing connectivity during power or network outages. The device is powered by a rechargeable battery that can sustain internet service for up to four hours without interruption. This technology has the potential to offer peace of mind to customers, particularly in areas prone to power disruptions. The launch of this product, particularly with its planned rollout to all provinces in February, reflects Rogers' commitment to providing service continuity and improving user experience in an increasingly connected society. The product has initially been made available to customers in British Columbia, with pre-orders being offered on Rogers' website at a rate of $15 per month for those who subscribe to Rogers Xfinity Internet. This strategic offering underscores the company's efforts to cater to the varied needs of Canadians, especially in the context of unpredictable service disruptions. It also signals a shift in how home internet services are perceived, as customers now prioritize solutions that ensure uninterrupted connectivity. Rogers' chief executive, Tony Staffieri, noted that this development builds upon their existing internet services, thereby enhancing their overall package while supporting Canadians when the unexpected happens. The timing of this device's introduction aligns with an increase in telecommuting and reliance on stable internet connections for daily tasks, such as remote work and online education, suggesting that there is substantial demand for such a product. Overall, this product launch not only marks a significant milestone for Rogers but also sets a precedent within the Canadian telecommunications industry. As consumers become increasingly reliant on internet services for both personal and professional purposes, this backup solution could inspire competitors to develop similar offerings, enhancing network resilience across the country.