Why The Manner's removal of TVs could change luxury hotel experiences forever
- The Manner, launched by Amar Lalvani in Soho, New York, offers an unconventional hotel experience by removing TVs and art from its rooms.
- The hotel's design features luxurious materials and a focus on creating a comfortable, home-like atmosphere for guests.
- This innovative approach aims to compete with home rental platforms and cater to travelers' evolving preferences for personalized experiences.
In a bold move that reflects changing consumer preferences, Amar Lalvani opened The Manner in Soho, New York City, this fall. The hotel aims to provide a home-like atmosphere, prioritizing comfort and relaxation over traditional hotel trappings. Lalvani, who is the President and Creative Director at Hyatt, decided to design the hotel without typical wall art or televisions in the rooms, seeing this approach as a way to create a more intimate and personal experience for guests. The Manner's design includes luxurious velvet seating, leather bed frames, and an integrated sound system, all intended to make patrons feel at home during their stay. Lalvani's vision comes at a time when the hospitality industry faces stiff competition from home rental platforms such as Airbnb and Vrbo. He recognizes that these alternatives appeal to younger generations looking for unique experiences rather than conventional hotel stays. The Manner is designed to capture a sense of place within one of the trendiest neighborhoods, offering visitors convenience, as it is located near popular shopping and dining spots. In establishing The Manner, Lalvani seeks to address these challenges by redefining the concept of luxury and what it means to provide a memorable experience. The absence of art and televisions signifies a departure from hotel norms, inviting guests to engage more deeply with their surroundings and one another. This initiative reflects a larger cultural shift toward valuing personal connection and individual expression in travel experiences. Lalvani's background includes extensive experience in the hospitality sector, having worked with notable figures like Barry Sternlicht. This career path has led him to a passion project that blends various interests, including architecture, culture, and lifestyle. He considers The Manner a testament to this journey, where he hopes to create an inviting environment that resonates with guests seeking a True sense of home away from home.