MAGA Call to Boycott Dunkin' Donuts
- MAGA supporters are calling for a boycott of Dunkin' Donuts after claims the company refused to advertise on a conservative platform.
- The Rumble CEO suggests that the decision was due to a perception of a 'polarizing' right-wing culture.
- This controversy highlights the ongoing tensions between corporate advertising and political affiliations.
Supporters of former President Donald Trump are rallying for a boycott of Dunkin’ Donuts following allegations from Rumble CEO Chris Pavlovski that the coffee chain declined to advertise on the conservative video platform due to its “right-wing culture.” This controversy arises as Rumble, alongside Elon Musk’s X, has initiated a lawsuit against several advertisers for allegedly refusing to engage with them based on the political content they host. Pavlovski revealed on social media that Rumble had approached Dunkin’ Donuts and its parent company, Inspire Brands, for advertising opportunities, citing the platform's user demographic as heavy coffee consumers. He shared a partially redacted email response from Dunkin’ that suggested a reluctance to partner with Rumble, which has become a haven for controversial figures, including conspiracy theorist Alex Jones. The backlash from Trump supporters intensified as they echoed calls for a boycott, drawing parallels to the recent decline in sales experienced by Bud Light after a similar right-wing boycott. One supporter, known as iAnonPatriot, urged followers to treat Dunkin’ Donuts like Bud Light, which faced significant backlash after collaborating with a trans influencer earlier this year. As the boycott movement gains traction, it highlights the ongoing tensions between conservative media platforms and mainstream brands, raising questions about the impact of political affiliations on consumer behavior and corporate advertising strategies.