Sep 9, 2024, 1:47 PM
Sep 9, 2024, 1:47 PM

Changing news consumption trends in the UK revealed by Ofcom

Highlights
  • For the first time since the 1960s, online news sources have become more popular than TV news in the UK.
  • Despite the rise of online news, TV and radio are still considered more trustworthy, with 69% of people rating TV as trustworthy compared to 53% for online sources.
  • Ofcom is launching a review of public service media to evaluate its effectiveness and consider regulatory changes to support it in the future.
Story

A recent Ofcom survey reveals a significant shift in news consumption habits in the UK, marking the first time since the 1960s that online news sources have surpassed television in popularity. The study indicates that 71% of adults now prefer accessing news online, while traditional TV news has seen a decline in reach, dropping from 75% to 70% in just one year. Despite this shift, TV and radio news remain the most trusted sources, with 69% of respondents rating TV channels as trustworthy compared to only 53% for online sources. This trust disparity highlights concerns about the reliability of online news, particularly among older generations who are gradually incorporating digital platforms into their news consumption. The rise of social media as a news source is notable, with 52% of UK adults using platforms like Facebook, YouTube, and Instagram for news, an increase from 47% in 2023. Younger demographics are leading this trend, although only 28% of the overall population accesses news through social media. This generational shift raises questions about the future of traditional media and its role in informing the public. In response to these changing dynamics, Ofcom is initiating a review of public service media to assess its effectiveness in serving UK audiences. The first phase will evaluate how well public service broadcasters have adapted to online news delivery, while the second phase will explore potential regulatory changes to support public service media moving forward. This review underscores the importance of maintaining a robust public service media landscape in the face of evolving news consumption trends, ensuring that reliable information remains accessible to all citizens.

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