Aug 15, 2024, 7:00 AM
Aug 15, 2024, 7:00 AM

Impact of Influencers on 2024 Election

Provocative
Highlights
  • Hasan Piker and Logan Paul, along with others, are influencing the 2024 US election.
  • These influencers are leveraging their massive followings to shape US politics.
  • Their impact on the election is significant and cannot be ignored.
Story

As the 2024 election approaches, influencers have emerged as crucial players in electoral politics, prompting the creation of a comprehensive visual and interactive list that highlights key content creators from both the right and left. This list not only showcases their follower counts but also illustrates their connections to the election, reflecting the increasingly fragmented and personalized nature of social media since the 2020 election. The size of each creator's representation corresponds to their follower numbers, emphasizing the significant reach of these individuals across various platforms. The selection criteria for inclusion in this list focus on creators who primarily engage in political discourse or have collaborated with political campaigns and PACs. Notably, even those with smaller audiences can wield considerable influence within specific communities, such as immigrants or individuals with disabilities. The right side of the political spectrum features a mix of meme creators and traditional talk radio influencers, while the left includes a diverse array of younger creators. Throughout the election cycle, influencers have been invited to high-profile political events, including fundraisers and conventions, allowing them to share unique behind-the-scenes experiences with their vast online audiences. This engagement marks a departure from traditional political outreach, as influencers can interact with their followers in real time. A recent survey revealed that one in four creators has been approached by political entities to produce content, highlighting their growing significance in the political arena. For the first time, the Democratic National Convention has recognized influencers alongside journalists, underscoring their rising prominence. On the right, figures like Elon Musk and Charlie Kirk dominate the influencer landscape, boasting larger followings compared to their left-leaning counterparts, reflecting the evolving dynamics of political communication in the digital age.

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