Online Influencers at DNC
- Over 200 online influencers had exclusive access to cover the Democratic National Convention in Chicago.
- Influencers shared their impressions and live streams of speakers like Barack Obama and Kamala Harris.
- The event showcased a new way of media coverage through social media personalities.
CHICAGO (AP) — This year’s Democratic National Convention (DNC) in Chicago has seen a notable shift in media coverage, with over 200 social media influencers and creators granted exclusive access to the event. Among the prominent figures featured are Barack and Michelle Obama, Oprah Winfrey, and Kamala Harris, alongside her vice-presidential pick, Tim Walz. Influencers like Tori Dunlap, who has a significant following of around 5 million, are providing behind-the-scenes insights, showcasing the convention's atmosphere and discussions. The diverse group of creators includes a 12-year-old known as “Knowa,” who has engaged with notable Democrats and challenged Republican figures like MyPillow founder Mike Lindell. Other influencers, such as a veteran from North Carolina, are sharing their unique perspectives on the convention, from food trucks to pressing issues like the war in Gaza. This initiative is part of a broader digital strategy by Harris’ campaign to tap into the vast audiences of these creators across platforms like TikTok and Instagram. A first-of-its-kind Creator Platform has been established within the convention hall, allowing influencers to engage with political figures and share their experiences. AustinShow, a popular YouTuber, expressed the surreal nature of the event, highlighting the evolving media landscape and the growing influence of creators. Despite some Republican criticism regarding the DNC's strategy, convention officials maintain that influencers are not being compensated for their coverage. Digital influencers, including podcast hosts Jennifer Welch and Angie Sullivan, emphasize the importance of inclusivity in political discourse, advocating for diverse content consumption methods to engage a broader audience in the political process.