The Weeknd's film struggles at box office opening with low earnings
- Hurry Up Tomorrow, starring The Weeknd and Jenna Ortega, had a disappointing box office opening, earning approximately $3.3 million.
- The film received harsh criticism, reflected in its low Rotten Tomatoes rating of 14%, leading to questions about its artistic merit.
- The stark contrast in box office performance with Final Destination: Bloodlines, which earned $51 million, highlights the challenges new films face against established franchises.
In the United States, the psychological thriller featuring The Weeknd, whose real name is Abel Tesfaye, and Jenna Ortega, titled Hurry Up Tomorrow, struggled significantly during its opening weekend at the domestic box office. Premiering on May 17, 2025, the film opened in 2,020 North American theaters and was projected to earn between $3.3 million and $4.7 million. Despite its lower earnings, Lionsgate reported that the film could still be profitable at $3 million to $3.6 million. However, this profitability is overshadowed by the film's $15 million production cost before additional expenses such as prints and advertising. Critics have not received the film well, as indicated by its 14% rating on Rotten Tomatoes, based on 52 reviews. The film's weak reception may be attributed to the substance of the plot, which has drawn harsh criticism from several top critics. Some reviews described it as a vapid attempt at exploring themes of fame and artistic identity, while others criticized it for its lack of coherent narrative. The dismal reception has made it hard for the film to compete with the top-performing release of the weekend. Final Destination: Bloodlines, a highly anticipated sequel, managed to earn $51 million in its opening weekend, soaring to the top of the box office charts. In contrast, Hurry Up Tomorrow did not even land in the top five, earning an estimated $3.3 million, leading industry experts to believe it would always face challenges competing against such a well-received franchise. Overall, while audiences have shown more interest in the established horror franchise, the debut of The Weeknd's movie raises questions about its viability and whether the concept of a musical artist stepping into the film world can succeed given the apparent disparity in audience enthusiasm.