Elon Musk announces controversial AI version of Vine

In October 2022, Elon Musk acquired Twitter, which was later rebranded as X, for $44 billion. Shortly after this acquisition, Musk hinted at the possibility of reviving Vine, the popular six-second video app beloved by many users during its heyday in the mid-2010s. Despite its initial success, Vine was discontinued in early 2017 due to various financial issues faced by Twitter, including challenges in monetizing and retaining content creators. This decision left many nostalgic as numerous popular internet personalities, including Logan Paul, Shawn Mendes, and Liza Koshy, had gained fame from the platform. Fast forward to 2024, Musk reignited interest in Vine's revival by launching a poll on X, where nearly 69.6% of respondents favored a reboot. Responding to this interest, Musk announced in July 2025 that he would bring back Vine but in a new format powered by artificial intelligence. His announcement, however, met with considerable discontent from users who expressed skepticism over AI’s capability to replicate the essence of the original Vine experience. Many took to social media to voice their opinions, sharing memes that illustrated their feelings towards the new AI-driven iteration of Vine. As of now, Musk has not shared further details regarding the launch or the features of this new version, leaving many eager but uncertain about what to expect from this anticipated revival.