Motive Energy Unveils Dynamic Rebrand and New Website

On September 9, 2024, Motive Energy, based in Anaheim, California, announced a significant rebranding initiative alongside the launch of a new website. This transformation includes a streamlined logo and an enhanced digital presence, aimed at better reflecting the company's commitment to delivering comprehensive energy solutions across various industries. Bob Istwan, the CEO, emphasized that the new logo symbolizes the company's dedication to its customers and the end-to-end solutions they provide. The rebranding also highlights the extensive offerings of Motive Energy's divisions, particularly the Industrial Batteries & Chargers Division, which is the largest distributor of DEKA forklift batteries and ACT chargers in the U.S. President Tony Capolino noted that the updated website effectively showcases their material handling solutions, aligning with the division's scale and scope. Additionally, the Sustainable Solutions Division, ranked as the #8 C&I EPC in California by Solar Power World, aims to enhance its multichannel sales strategy through the redesigned website. Vice President Matt McNulty pointed out that the new platform will facilitate better partnerships with developers and existing customers, showcasing integrated Energy Storage and Energy Management Systems. This rebranding effort is part of a broader refresh across all Motive Companies, set to unfold over the coming months. The new website, motiveenergy.com, serves as a resource for potential and existing customers to explore tailored energy solutions, marking a pivotal moment in Motive Energy's evolution in the energy sector.