Author warns of Cocomelon's negative impact on kids

Frank Cottrell-Boyce, a prominent children’s laureate and author, has raised concerns about the addictive nature of the popular animated YouTube channel Cocomelon, suggesting it should be dubbed “cocaine melon.” Cottrell-Boyce, known for his works such as *Chitty Chitty Bang Bang Flies Again* and *Runaway Robot*, expressed alarm over the potential “sedative” effects of the channel on young viewers, particularly when YouTube compiles multiple short episodes into extended viewing sessions. Cottrell-Boyce highlighted the implications of YouTube’s metrics-driven approach, which prioritizes viewer retention. He noted that the platform provides preschool children with prolonged periods of content, which he argues can lead to a form of sedation rather than healthy engagement. “If you bundle Cocomelon into a five-hour package, there’s a word for it — cocaine melon,” he stated, emphasizing the need for awareness regarding the impact of such content on young minds. In May, Cocomelon was reported to be the most-watched English-language channel on YouTube, underscoring its immense popularity among children. However, Cottrell-Boyce’s comments bring to light the potential risks associated with excessive screen time and the consumption of content designed to maximize viewer engagement. As discussions around children's media consumption continue, Cottrell-Boyce’s remarks serve as a cautionary note for parents and educators regarding the balance between entertainment and the developmental needs of young children.