Diesel Racing Initiative Launches in West Michigan on September 13, 2024

Exergy Performance has launched an initiative to establish diesel racing in West Michigan, aiming to unite racers, fans, businesses, and sponsors. CEO Traci Carnes emphasizes the importance of community support to create a vibrant racing culture, highlighting the potential of diesel racing as both an entertainment platform and an economic booster. The initiative seeks to attract visitors and provide a family-friendly entertainment option, particularly beneficial for local businesses recovering from economic challenges. The company has a strong background in diesel performance parts and fuel injection systems, having made significant advancements over the past 18 years. By leveraging this expertise, Exergy aims to change outdated perceptions of diesel fuel, showcasing its cleaner and more efficient capabilities. Founding President Randy Harkema notes that the initiative will serve as a unique platform to demonstrate the power of diesel engines in competitive racing. The introduction of diesel racing is timely, as local businesses, especially in hospitality, are looking for new revenue sources. Major events are expected to draw large crowds, which will positively impact the local economy through spending on lodging, food, and other amenities. Harkema stresses the need for community enthusiasm to make this initiative successful, indicating that collaboration is essential for building a unique racing culture in the region. Overall, the initiative represents a significant opportunity for West Michigan to become a hub for diesel racing enthusiasts, fostering a sense of community while also contributing to economic recovery and growth in the area.