Trump skips Snapchat ads as young voters turn to Harris
- Kamala Harris has spent over $5.3 million on Snapchat ads, targeting young voters.
- Donald Trump's campaign has not advertised on Snapchat, following a ban on his personal account after the Capitol riot.
- The absence of Trump's ads on Snapchat may impact his outreach to younger voters as the election approaches.
In the lead-up to the 2024 U.S. presidential election, Donald Trump's campaign has chosen not to advertise on Snapchat, a platform popular among young voters. This decision has allowed Kamala Harris, the Democratic nominee, to dominate the platform with over $5.3 million in ad spending. Trump's absence from Snapchat is notable, especially since his personal account was banned following the Capitol riot on January 6, 2021, and he has not invested in ads despite Snap's offer to sell them. Harris has effectively utilized Snapchat to highlight Trump's policies, particularly his anti-abortion stance, and has tailored her messaging to resonate with younger audiences using cultural references. While Trump has sought to engage younger voters through TikTok and interviews with online personalities, experts argue that Snapchat's unique communication style is crucial for reaching this demographic. As the election approaches, Harris maintains a lead in polls, but the competition is tightening, indicating a potentially close race ahead.