Sobeys pushes boundaries with expansion of Pricer Plaza installations
- Sobeys has an agreement with JRTech Solutions for a significant electronic shelf label deployment across Canada, involving 5 million labels.
- The initial successful pilot included 50 stores, proving the effectiveness of the Pricer in-store automation system.
- The expansion represents a major shift towards digitization and improved customer experiences in North America's grocery sector.
In Canada, Sobeys, a prominent supermarket chain, has taken significant steps toward modernizing its operations. After an initial deployment of electronic shelf labels (ESLs) in 50 stores, which began in June 2024, the company is now entering a larger phase of expansion in collaboration with Pricer's partner, JRTech Solutions. The expected deployment of 5 million ESLs reflects a commitment to enhancing customer experience and operational efficiency. This initiative marks the first large-scale deployment of four-color labels in North America, highlighting the innovative approach Sobeys is adopting. The decision to move to a broader rollout stems from a year-long pilot installation that demonstrated the benefits of the Pricer in-store automation solution, which includes the cloud-based platform Pricer Plaza. With an expected order value of approximately 485 MSEK, this project supports Sobeys in digitizing its operations while prioritizing customer engagement. The rollout is projected to be completed by April 30th, 2026, setting a definitive timeline as Sobeys embraces new technologies to improve the shopping experience. The chief commercial officer of Pricer, Mats Arnehall, noted that the solution has transformed operations for Sobeys, underscoring a growing trend within the retail sector toward automation and integration of modern tools. The project, which does not include Pricer Plaza and technical support costs, is slated to significantly impact the grocery retail landscape in Canada. This transition aligns with Sobeys' strategy to enhance its digital presence, a move that resonates with the ever-evolving consumer expectations. In conclusion, Sobeys’ proactive approach to technological adaptation not only exemplifies its commitment to business growth but also sets a precedent for other retailers in the industry. As the rollout continues, it will be interesting to observe how the use of electronic shelf labels and in-store automation affects customer interactions and purchasing behavior, potentially leading to a redefined grocery shopping experience in Canada.