South Florida businesses struggle as Canadian tourism plunges
- Canadian tourism in South Florida has decreased significantly since April 2025.
- Many local businesses dependent on Canadian visitors are struggling with a potential $90 million loss.
- Hotels are pivoting to attract different markets while hoping for a recovery in Canadian tourism.
In South Florida, a noticeable decrease in Canadian tourism has raised concerns among local businesses. Since April 2025, a reported 10 to 16 percent drop in Canadian visitors has been observed, with a significant 13.5 percent reduction in flights from Canada to the area, according to statistics provided by Visit Lauderdale. This downturn has been particularly felt among businesses that traditionally rely on Canadian tourists, with economies that could potentially suffer losses of up to $90 million due to declining numbers. One prominent establishment, Dairy Belle in Dania Beach, catering specifically to Canadian snowbirds, anticipates a slowdown in patronage. Richard Grenier, the establishment's owner, noted that political tensions, including the policies of former U.S. President Donald Trump, have influenced Canadians' willingness to visit. Many would-be visitors reportedly feel apprehensive about traveling to the U.S., impacting their travel decisions. The current economic climate, with rising costs of living in Florida, has also deterred potential tourists from Canada, leaving business owners uncertain about what lies ahead. In response to the lack of Canadian visitors, some hotels are seeking to diversify their customer base. The Atlantic Hotel & Spa in Fort Lauderdale has taken proactive measures by targeting the Brazilian market to compensate for the absence of Canadians. Amy Faulkner, a representative from the hotel, stated that encouraging the Brazilian community to visit Fort Lauderdale is vital to offset the losses stemming from reduced Canadian traffic. The shift illustrates how businesses are adapting to changing dynamics in tourism, which could redefine local markets in the coming months. Despite the challenges, some businesses are reporting signs of recovery. Motel owner Richard Clavet mentioned that reservations have begun to tick up, with one good booking noted per day. This suggests a glimmer of hope, even if uncertainty regarding the long-term implications of falling Canadian tourism remains. Local establishments are left to navigate these evolving circumstances, hoping that changes in international tourism trends will lead to improved business conditions as they prepare for the upcoming winter season.