NBA Star Jonathan Isaac Launches Signature Shoe to Counter Retail "Woke" Agenda

Orlando Magic forward Jonathan Isaac has unveiled a new signature shoe, the “Judah 1 Low,” as part of his apparel line aimed at opposing what he describes as the “woke” agenda prevalent in retail brands. The shoe, which comes in three distinct styles, incorporates Bible verses, reflecting Isaac's commitment to his faith and values. This release follows the successful launch of the Judah 1 high-top last year. In a statement to the Washington Examiner, Isaac expressed that the Judah 1 Low represents a continuation of his mission to glorify Christ through his work. He emphasized that each shoe transcends mere consumer products, serving as a testament to faith, perseverance, and the power of God’s word. Isaac expressed excitement about sharing these shoes with his fans, hoping they inspire greatness in all who wear them. The first version, named “Spotless,” featuring Psalm 51:7, became available for purchase on Wednesday. Isaac also announced that two additional versions, “New Creations” and “For Us,” are set to launch in August. The introduction of the UNITUS brand in 2023 marked Isaac's commitment to promoting freedom through his apparel line. Isaac's initiative reflects a growing trend among athletes and public figures who seek to align their brands with personal beliefs and values, challenging mainstream retail narratives.