VitrA Tiles wins prestigious Red Dot Design Award in 2025

In Istanbul, Turkey, on April 30, 2025, VitrA Tiles was recognized at the Red Dot Design Awards for its innovative CementEra series, which was part of their latest collection launched in 2025. The CementEra series won in the ‘Product Design’ category, showcasing a versatile application in architectural designs that emphasizes not only functional use but also exceptional aesthetic qualities. This recognition is significant within the context of international design accolades as it demonstrates a commitment to quality and creative problem-solving in the field of architecture and design. The Red Dot Design Awards have been a renowned competition since 1955, praised globally for celebrating outstanding design across various products. In 2025, an independent jury consisting of 43 experts from 21 countries assessed entries meticulously from over 60 nations. Each submission was evaluated based on critical factors including functionality, aesthetics, usability, and responsible design. The CementEra series stood out in this rigorous evaluation, leading to its selection for the award, which reinforces VitrA Tiles’ reputation in the design industry. The CementEra series itself is characterized by a timeless urban aesthetic, available in four shades that span warm and cool tones, specifically light greige, dark greige, light grey, and dark grey. Two distinct decor designs enhance the series with dynamic cohesion, providing architects with flexibility in application across flooring and wall installations. The range offers several sizes: 120x280, 120x120, 60x120, and 60x60 cm, with a unique 120x120 cm mix decor option showcasing refined patterns with fluid lines. A special printing technique applied to the decor surfaces offers a glossy finish, creating a striking visual effect that resonates with contemporary design trends. The impact of this award for VitrA Tiles is significant as it not only highlights the quality of their offerings but also aligns with evolving design trends anticipated for 2025 and beyond. Winning such a prestigious award adds value to the brand, offering a competitive edge in the market. Furthermore, it reaffirms the importance of aesthetic design in products utilized in architectural applications, emphasizing a growing trend that prioritizes design excellence alongside functionality in the field of construction materials. This case illustrates how recognitions in design can propel brands to new heights, influencing future design trends and consumer preferences.