Jordan North insults his ex-colleagues at BBC Radio 1

In February 2024, Jordan North transitioned from BBC Radio 1 to Capital FM, taking over as the host of the Capital Breakfast Show from Roman Kemp. His departure from the BBC came as a shock to many, including himself, as he was reportedly left blindsided by the announcement and the ensuing chaos that unfolded. Prior to Jordan's announcement, ongoing tensions between his representatives and BBC management had culminated in a rapid decision that led him off air immediately after expressing his desire to leave the network. Unbeknownst to him, he had already completed his last episode alongside co-host Vick Hope. Since joining Capital FM, North has made significant strides in audience engagement. Reports indicate that he has attracted an additional 400,000 listeners to the Capital Breakfast Show. This dramatic increase in audience numbers has raised the total listeners to approximately 2.96 million, marking a notable achievement for the station in a relatively short period. Alongside co-hosts Sian Welby and Chris Stark, North has managed to create a dynamic morning show that resonates well with the audience, particularly in the younger demographic. Jordan's comment about their success in capturing a larger segment of younger audiences served as a pointed comparison to his former workplace, BBC Radio 1. He acknowledged this triumph in a statement to The Sun, expressing a sense of sweet satisfaction that Capital FM surpassed Radio 1 in attracting younger listeners—a clear nod to the competitive nature of radio broadcasting. This comment can also be interpreted as a subtle jab at his previous employer, hinting at unresolved feelings regarding his departure and competition between the two stations. Furthermore, North's new role as a host at Capital FM coincides with his upcoming involvement in the highly anticipated Jingle Bell Ball, where big-name acts such as Coldplay and Katy Perry are set to perform. This event not only highlights his transition into a new role but also emphasizes the positive trajectory of his career following a tumultuous departure from the BBC. Capital FM's strategic focus on enhancing its programming and appealing to younger audiences seems to be bearing fruit, providing a bright outlook for the station and for North himself.