Dave Portnoy announces major partnership with FOX Sports
- Barstool Sports is partnering with FOX Sports to enhance sports content, particularly around college football and basketball.
- Dave Portnoy will appear in FOX Sports programming as part of this collaboration, including a new college football show.
- The partnership is seen as a transformative moment for Barstool Sports, with high expectations for future content creation.
In July 2025, Barstool Sports, a popular multimedia entity in the United States, announced a pivotal partnership with FOX Sports aimed at enhancing sports coverage. This collaboration was officially declared in a press release that detailed how the two organizations would work together in various sports, predominantly college football and college basketball. The partnership marks a significant transition for Barstool Sports, which has historically struggled with previous media partnerships. The CEO of FOX Sports, Eric Shanks, expressed enthusiasm for welcoming Barstool and its founder, Dave Portnoy, into the FOX Sports family. Shanks acknowledged Portnoy's unique brand and its appeal to a new generation of sports fans, highlighting Barstool's authentic voice as a key factor in the partnership's potential for success. Dave Portnoy described the agreement as a game-changer, emphasizing the alignment of their ideals with those of FOX Sports. He reflected on past experiences with ESPN, revealing dissatisfaction with the prior dynamic but expressing optimism about the new venture. Portnoy stated that the collaboration would feature appearances by Barstool personalities on FOX Sports programming, including his participation in the college football pregame show, 'Big Noon Kickoff.' The press release also mentioned plans for a new weekly show titled 'The Barstool College Football Show.' As part of the expansive initiative, there are plans to develop a dedicated Barstool studio in Chicago, signaling a long-term commitment to this collaboration. Portnoy conveyed excitement about potential opportunities this partnership might open up, stating, the sky's the limit. He emphasized the significance of producing new, engaging content, as they fully integrate Barstool's offerings into the FOX Sports brand. This partnership not only represents a remarkable shift in Barstool's media relationships but also aims to leverage both companies' strengths to captivate audiences. This collaboration is focused on delivering unique content and innovative approaches to sports coverage, marking a notable moment for both organizations. By working closely together, Barstool and FOX Sports aim to enrich the viewing experience for sports fans and establish a more interactive platform reflective of the evolving media landscape. With many initiatives planned, such as the integration of Barstool's personalities into mainstream sports broadcasts, the collaboration hints at a promising future in sports media.