Uber launches premium ride service in Mumbai after a decade

Uber is reintroducing its premium ride service, Uber Black, in Mumbai after a decade-long absence. This decision comes in response to the growing demand among Indian consumers for upscale transportation options. The service will offer enhanced features such as personalized rides, temperature control, quiet mode, and luggage assistance, catering to customers seeking a more luxurious travel experience. Uber Black rides are expected to be priced 30-40% higher than the existing Uber Premium service. In addition to the Mumbai launch, Uber plans to expand its offerings in India with the introduction of a premium bus service, Uber Shuttle, in Delhi. This service will operate 50 luxury air-conditioned buses on scheduled routes connecting residential areas to key business districts, pending the acquisition of an aggregator license from the Delhi government. This move aims to enhance public transportation options in the capital. Previously, Uber Black was discontinued in favor of more affordable vehicle options, but the company is now pivoting back to premium services to meet evolving customer preferences. With over 1.1 million drivers operating in 125 cities across India, Uber is strategically positioning itself to capture the premium market segment. The re-launch of Uber Black and the introduction of the Uber Shuttle service signify Uber's commitment to providing diverse transportation solutions in India. By focusing on premium offerings, Uber aims to set a new standard for on-demand mobility, catering to the needs of a growing customer base that values quality and comfort in their travel experiences.