Google introduces AI to enforce age restrictions online

In response to increasing pressure from lawmakers for improved safety features for minors, Google is set to roll out a machine learning-powered age estimation model. This feature will be integrated across various Google products, including YouTube, to determine whether users are under 18 years of age. The initiative aims to create more age-appropriate experiences for young users, moving beyond traditional age verification methods that often rely solely on users inputting their birth dates. These traditional methods have been ineffective in preventing minors from accessing inappropriate content. The estimation model will analyze several data points associated with a user’s account. Factors such as search history, video categories watched, and the length of time an account has been active will be processed by the AI to determine a user's likely age. In situations where the AI incorrectly identifies a user as underage, individuals will have the option to verify their age by providing a government-issued ID. This aims to ensure the accuracy of age verification while also addressing privacy concerns associated with data processing. Google’s initiative aligns with similar movements in the tech industry, as other platforms such as Meta have also begun testing AI systems to prevent minors from fabricating age information. The push for safer online environments for children follows growing concerns over digital safety and responsibility. Lawmakers are advocating for technology companies to develop strategies to combat issues of online harassment and exploitation, often targeting young individuals. Alongside its efforts in age verification, Google is also enhancing its cybersecurity measures through the introduction of a new AI feature in its Chrome browser. This tool, known as the Automated Password Change, helps users manage compromised passwords by automatically generating and storing new ones when threats are detected. This move reflects a broader effort by tech companies to utilize AI technology to protect users from increasing cyber threats and to encourage safer online practices. Google is planning to expand both AI initiatives in the future, with anticipations of adapting these features for more countries over time.