McDonald's Snack Wrap returns after nine years of absence
- The McDonald's Snack Wrap is returning to U.S. menus after a nine-year hiatus.
- The fast food chain announced that the Snack Wrap will be available starting July 10, 2025.
- Fans of the Snack Wrap played a key role in its revival, highlighting its strong following among customers.
In the United States, McDonald's is set to revive the iconic Snack Wrap, which has been absent from menus since 2016. The company announced that the beloved item will be available again starting on July 10, 2025. This announcement reflects the fast food chain's acknowledgment of the Snack Wrap's strong customer following, as McDonald's had previously indicated plans for its return in December 2024 during an appearance by Joe Erlinger, the president of McDonald's USA. The enthusiasm and dedication expressed by fans played a significant role in the decision to bring back the Snack Wrap, which consists of a tortilla filled with chicken, lettuce, and cheese. Customers had voiced their longstanding desire for the wrap via social media and petitions, showcasing its popularity among McDonald's loyal patrons. As competitors like Popeyes introduce their own chicken wraps, McDonald's aims to capture the market interest and reignite the nostalgia attached to the Snack Wrap, which initially debuted in 2006 and contributed positively to the chain's sales at the time. The upcoming release is strategically timed, not only to meet consumer demand but also to coincide with increased competition in the fast-food sector, particularly in the realm of chicken-based offerings.