Popeyes partners with Don Julio for Super Bowl chicken sandwich launch

In the United States, ahead of Super Bowl 2025, Popeyes collaborated with Tequila Don Julio to unveil a special menu as part of their Championship Lineup. This limited-duration offering was announced to coincide with one of the most significant sporting events in American culture, reflecting the strong connection between food and game-day celebrations. Starting January 31, the menu items will be made available in select cities, including New York City, Miami, New Orleans, and the home cities of the competing teams, Philadelphia and Kansas City, marking a significant culinary event leading to the Super Bowl weekend. The collaboration features a unique twist on their menu, introducing a Tequila Don Julio Reposado-flavored chicken sandwich. The sandwich includes a chicken breast fillet that has been marinated in tequila and fried in Popeyes' signature buttermilk breading. It’s further enhanced with a reposado lime slaw, a spicy spread, and a barrel-cured pickle, all nestled in a sweet Mexican concha roll. This creation captures both Louisiana's culinary heritage and Mexican cultural influences, representing a fusion that highlights the spices and techniques characteristic of both regions. The innovative spirit of this offering aims to provide fans with a novel taste experience during the Super Bowl buildup. In addition to the main sandwich, the menu will also feature reposado-flavored garlic wings and a spicy strawberry hibiscus lemonade mocktail, creating a complete package for those looking to celebrate the game with flavorful food and drinks. The promotion is intended for customers aged 21 and older, emphasizing the adult-centric element of the collaboration with tequila. For those not in the designated markets, Popeyes is providing an alternative with a buy-one-get-one offer on chicken sandwiches through UberEats. This approach broadens their audience while maximizing the potential customer reach for those who cannot access the limited items. The Championship Lineup Menu will be exclusively available until February 9 at selected locations, particularly at the flagship restaurant on Canal Street in New Orleans where it will be served until Super Bowl Sunday. This strategic location aligns with the game's host city and adds local flavor to the promotion. The collaboration, in this way, not only seeks to enhance customer engagement but also aims to weave together the sports and culinary landscapes of America as fans gear up for the game itself, ensuring that food and drink are integral to the Super Bowl experience.