Oct 22, 2024, 1:02 PM
Oct 22, 2024, 1:02 PM

Stuart Varney: Harris' demonization of Trump is not working, and her campaign knows it

Provocative
Highlights
  • Kamala Harris has shifted her campaign strategy from focusing on positive themes to attacking former President Trump as "unstable and unfit."
  • In contrast, Trump has maintained a positive and personable approach, engaging with community members and empathizing with his audience.
  • Harris' current campaign tactics are deemed ineffective, indicating a lack of success in resonating with voters.
Story

As the U.S. election approaches, a stark contrast in campaigning styles has emerged between Vice President Kamala Harris and former President Donald Trump. Harris has shifted her strategy from themes of hope and joy to focusing on attacks against Trump, portraying him as "unstable and unfit" for leadership. This change marks a significant departure for her campaign, which initially aimed to inspire positivity among voters. On the other hand, Trump has successfully crafted an image of a relatable candidate by actively engaging with voters and demonstrating empathy, such as working alongside them at fast-food outlets and barbershops. His upbeat persona and personal touch have resonated well with audiences, contributing to a favorable reception. The effectiveness of Harris's negative strategy is being questioned as her campaign has faced challenges in reaching out to the electorate. Previously, she focused on positive messages but has now resorted to demonization, which does not seem to yield the intended results. As the election period progresses, the difficulties in her campaign indicate a possible desperation for a change in approach. Analysts suggest that Harris may resort to a last-minute tactic, sometimes referred to as an "October Surprise," to shift momentum. As both candidates prepare for the final stretch, the contrasting methodologies may heavily influence voter sentiment and engagement going forward.

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